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Fans React to Removal of UMG Artists From TikTok: ‘Were We Silent or Silenced?’
Fans have reacted to Universal Music Group's decision to remove its artists' music from TikTok.
The removals started gradually late Wednesday evening as official versions of UMG-owned recordings, such as Swift‘s “Cruel Summer,” Rodrigo‘s “Get Him Back,” and Lana Del Rey’s “Let the Light In,” were no longer appearing in search results. Fan accounts for Niall Horan, 5 Seconds of Summer, Zayn, the Weeknd, Halsey, Billie Eilish, and 1975 posted similar updates. One presumed Eilish fan’s reaction seems to sum it all up: “UMG BRING BACK UR SHIT I AM NOT FUCKING AROUND U RUINED MY TIKTOK PAGE.”
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