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Fanning the Flames: How Wattpad Webtoon Studios Is Reinventing the Film Adaptation Pipeline


Wattpad Webtoon Studios leverages its massive online fanbase for user-uploaded webnovels and manga to create a built-in audience for adaptations.

Just last month, the third movie in the “Through My Window” series, adapted from Wattpad author Ariana Godoy’s webnovels, dominated the Netflix film charts, amassing 14 million views in its first two days of release. Levitz and his team guided Todd to a publishing deal with Simon & Schuster, which led to a five-film franchise, produced by Webtoon Studios, that’s grossed nearly $170 million at the global box office. Author: Gina Musa Readers: 27MDrew Ray Tanner and Rachel Boudwin star in this body-empowerment story following a hopelessly unathletic teenager’s romance with her off-limits personal trainer.

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