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Fanning Chinese Fandom Through Japanese Animation Is a Winning Strategy for China’s Road Movies
Independent Chinese film distributor Road Movies has tasted success with a succession of imported Japanese animation films.
But the company says that China’s youth market is best accessed through a vastly broader strategy that embraces IP, fandom, events, retail and merchandizing. Many in the audience were his suppliers, purveyors of Japanese content, who have witnessed Cai’s China box office success with titles including “ Suzume,” “The First Slam Dunk” and “Spy x Family Code: White.” Operating at “China speed,” the new unit has worked on 67 different pieces of content, launched 1,600 consumer goods items, developed a fan base of over 1 million and set up six physical stores.
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