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Fake Rihanna Rum Collab Leads to $1M Fine for Beverage Startup That Tried Ensnaring Star’s Brother
A fake Rihanna rum collab led a beverage company to receive a $1M fine. The startup had tried ensnaring her brother in a nonexistent “RiRi Rum” brand.
A beverage startup that once planned to work with Rihanna ’s brother will pay the Securities and Exchange Commission (SEC) more than $1 million for allegedly lying about nonexistent talks to develop an alcohol brand called “RiRi Rum” with the music icon. The SEC says that while it’s true that The3rdBevco did sign a letter of intent to hire Rorrey as a consultant, “there was never any deal, negotiation discussion or any other contact” with Rihanna or her management team for this supposed rum collaboration. In addition to claims about the fake Rihanna partnership, the SEC complaint also accuses The3rdBevco and Scalise of selling unregistered company shares and misusing nearly $900,000 worth of investor funds on personal expenses like tuition, mortgage payments and landscaping.
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