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Facing Backlash Over Firing Its Meteorologists, Allen Media Group Learns an Important Lesson: Take the ‘Local’ Out of Local TV At Your Own Peril
Facing backlash over firing Its meteorologists, Allen Media Group learns an important lesson: Take the 'local' out of local TV at your own peril.
I found myself tearing up at a goodbye from Allen Media Group’s Terre Haute, Ind., station WTHI-TV anchors Patrece Dayton and Kevin Orpurt. But what’s lost in these moves to centralize coverage is the local expertise and nuance that comes with having your boots on the ground, knowing the intricacies of your community and having a personal relationship with viewers. Stripping away the very selling point that still makes broadcast valuable — its live, local nature — may help save a few coins in the short run, but it’s a recipe for obsolescence in the long term.
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