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Facebook and Instagram’s ‘Pay or Consent’ Advertising Model Under EU Scrutiny
The European Commission has raised concerns over Meta's 'pay or consent' advertising model for Facebook and Instagram users in the EU.
Meta introduced the model in November 2023, offering EU users two options: pay a monthly fee for an ad-free experience or continue using the platforms for free with personalized ads. Nick Clegg, Meta’s president of Global Affairs, recently penned an op-ed warning about the potential costs to European innovation resulting from stringent regulation. And we want to empower citizens to be able to take control over their own data and choose a less personalised ads experience,” said Margrethe Vestager, European Commission executive VP in charge of competition policy.
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