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Facebook Adds ‘Friends Tab’, Nodding To Its Roots: “Social Media Should Be More Social”
Facebook is adding a "Friends tab," a feature enabling users to focus in on posts shared by their friends and family members.
The new initiative enables Facebook to invoke its early mission from two decades ago, even as it continues pushing aggressively into AI, algorithmically recommended content and branded fare. In its earliest days when it was incubated by founder Mark Zuckerberg in his Harvard dorm room, Facebook had a central goal of connecting people with their classmates, friends and family members. The goal is to at least offer a taste of what members of the senior management team have dubbed “OG Facebook.” The tech giant rebranded as Meta Platforms in 2021, reflecting its aim to transcend the social media brand that started it all.
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