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Extraordinary night Keith Richards told me: 'Listen 'ere sonny boy, I run the Rolling Stones, not that f****** p**f Mick Jagger!' Read a gripping account of the rock band's civil war by PR guru to the stars ALAN EDWARDS


The music PR industry has morphed from a small, relatively niche affair to the vast, multi-billion pound phenomenon it is today. And throughout it all, I was there. Five decades later, I still am.

I was by then running my own agency Modern Publicity – Keith had been incredibly supportive as I'd set up a business promoting punk bands, the up-and-coming artists of the era whose music I loved. I alone, a young man still in his mid-twenties, was representing the Stones throughout Europe, across thousands of print titles, TV channels and radio stations, with journalists from all the different countries bludgeoning me constantly with requests. He liked to go to the English teahouse, espoused the sturdiness of Clarks brogues, admired the stitching on classic Paul Smith suits and had numerous BBC programmes sent over from our office in London.

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