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Experiential Upfront In The Works For 2026 As Fox Vet Joe Marchese Joins Board Of Music Fest Operator Breakaway
Ad sales veteran Joe Marchese has joined the board of live entertainment firm Breakaway and will help it host an experiential upfront in 2026.
EXCLUSIVE: Joe Marchese, a veteran ad exec and investor who once headed up sales at Fox Networks Group, has joined the board of directors at live entertainment firm Breakaway. The live music business in recent years has shown an ability to break through the overall clutter of media and achieve consumer engagement with brands well beyond the traditional realm of “spots and dots.” Sports is another, with surging growth demonstrated by the Olympics and other major events. Marchese, who is also a board member at National CineMedia, sees movie theaters as being part of the experiential conversation, with last weekend’s box office bonanza showing that theatrical moviegoing still has a pulse.
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