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Exhibitors in Brazil Step Up Demand For Local Films With Walter Salles’ ‘I’m Still Here,’ ‘Noah’s Ark’ Among Potential Hits


New exhibition quotas, fewer U.S. blockbuster releases drive demand for Brazilian movies.

The year’s buzziest Brazilian film is “I’m Still Here,” the latest drama from acclaimed helmer Walter Salles, which received the screenplay prize at September’s Venice Festival and is a strong contender for the international feature Oscar. “Noah’s Arc” is based on the 1980 Bossa Nova album of Vinicius de Moraes, with songs for kids, which also launched an Emmy-awarded musical aired by broadcaster Globo. Another potential box office hit, “Homem com H” is an Esmir Filho-helmed biopic about Brazilian 83-year-old singer Ney Matogrosso, a transgressive performer who managed to become a star in a conservative society.

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