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Execs Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety Cannes Lions Studio
Variety and Canva have returned for the Executive Interview Studio. Top CMOs and marketing executives participated in the studio.
Company leaders and creators like Tusar Barik, Rob Giglio, Jon Cook, Xavier X Jernigan, William White, Laura Jones, Zach Kitschke, Kenan Thompson, Keri and Yara Shahidi, Lisa McKnight and Kristine Segrist all participated in the conversations revealing what motivates them, how they started, building their brands and much more. But what was lacking at that point was there wasn’t a connection to the business — so what we’re starting to see is a trend in how to use emotion in B2B marketing, but also drive attention to the actual problem that they’re helping solve.” Following their panel on “The Return of Humor to Advertising,” Cook and Thompson sat down in Variety’s Cannes Lions Studio to discuss how they help brands make their audiences laugh.
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