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Execs Talk Consumer Engagement, Data Management and Challenging the Status Quo at Variety’s Cannes Lions Studio
Industry execs stopped by during the Cannes Lions Festival to chat with Variety about how they navigate the worlds of media and entertainment.
The industry’s top business and marketing execs stopped by during the 2024 Cannes Lions Festival to chat about how they are navigating the ever-expanding worlds of media and entertainment. As part of Variety’s Cannes Lion Studio conversations, Troberman sat down to discuss how she is bridging the gap between the consumer and marketer mindsets. EVP of Sales and Disney Adam Monaco discussed what goes into gaining and maintaining an audience and the benefits of live content as a fantastic way to hook consumers’ time and attention.
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