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Ex-ITV Exec Rufus Radcliffe Named CEO Of Scotland’s STV


Rufus Radcliffe has been appointed CEO of STV to succeed Simon Pitts, who was named Chief Executive at Global earlier this year.

He has most recently been Managing Director of Streaming, Interactive and Data, playing a major role in ITV’s shift from linear broadcasting to digital, in particular overseeing the launch of streamer ITVX. We now embark on the next phase of STV’s exciting growth journey as a digital first, content-led business and Rufus brings with him a rare breadth of strategic and operational expertise from his previous significant industry roles. Radcliffe added: “STV is a great brand with an enviable track record of making high quality, must-watch content and has a strong relationship with viewers and advertisers.

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