Get the latest gossip
Ex-Gordon Ramsay & Channel 4 Execs Unveil Entertainment & Brands Venture Baby Teeth
Execs with backgrounds working with Gordon Ramsay, Channel 4 and Yorgos Lanthimos are among a trio launching UK-based company Baby Teeth.
Former Channel 4 and Conde Nast exec Lynsey Atkin has teamed with Chris Watling and Rebecca Lewis, the latter of whom worked for celebrity chef Ramsay, to form Baby Teeth. Though the trio are from ads backgrounds, they are talking up an operation that “transcends traditional notions of advertising.” In practice, this will mean working with established and emerging brands, talent agents, production companies, record labels and broadcasters to work up everything from brand campaigns, entertainment formats and talent partnerships, and create IP for clients. This is the latest example of brands and communications firms looking to tie closer to film and TV producers and decision makers to create new IP, as companies search for cost-efficient and creative ways to finance ideas.
Or read this on Deadline