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Everything We Learned About Viña Del Mar at Billboard Latin Music Week 2024
Learn how Chilean festival Viña del Mar became a must-stop for all major Latin acts, and how to score an invitation to perform.
Moderated by Alfredo Alonso, director of entertainment, Bizzarro Live/producer of the Viña Del Mar Festival, the 15-minute panel revealed how the Chilean event became a must-stop for all major Latin acts, and how you can score an invitation to perform. The format is a six-day live event that lasts five hours each night and includes music, competition and humor. Throughout the years, it has taken place in Miami, Las Vegas and Puerto Rico, returning to Miami Beach for a fourth consecutive year in 2024, and has welcomed some of the biggest Latin acts including Celia Cruz, Selena, Ricky Martin, Chayanne, Jenni Rivera, Daddy Yankee, Karol G, Bad Bunny, and Romeo Santos.
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