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Even Netflix Is Jealous of YouTube
Many like to pretend they didn’t see the platform winning the streaming wars. Industry insiders say otherwise.
It was the summer of 2017, and the veteran Nielsen data cruncher was in Tampa reviewing the results from the ratings giant’s initial effort to measure how much streaming viewership was taking place on each platform on TV sets. Jimmy Donaldson) to star in a big-budget unscripted competition series for Prime Video called Beast Games, super-sizing the stunts he’s pulled for years on YouTube. That’s when the company released the first version of its app designed specifically for TV sets and began exploring how to serve audiences who wanted to watch content the old-school way.
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