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Eva Longoria On Why Courting “The Most Diverse Generation Ever” Is So Important To Her
Hyphenate Media Group co-founder Eva Longoria makes courting “the most diverse generation ever” her mission.
The past year has seen Eva Longoria direct the Oscar nominated Flamin’ Hot, form the Banijay-backed Hyphenate Media Group with Cris Abrego, and be awarded $50 million for her advocacy and charity efforts by Amazon founder Jeff Bezos. LONGORIA: If we at Hyphenate focus consistently on delivering premium content, which doesn’t mean pricey, I think we can overcome the pressure all these silos and vertical integrated companies face to buy from within or use the same people. DEADLINE: Speaking of value, earlier this year, you were awarded $50 million from Jeff Bezos and Lauren Sánchez as part of their Courage & Civility prize for philanthropists.
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