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Eurovision Song Contest Boss Teases Format Changes, Launching Pop Music Hits: ‘It’s No Longer Just a Weird Niche Thing’
Eurovision boss Martin Osterdahl says the European contest is about unity and is one of few platforms to still offer artists 'overnight success.'
It’s that time of year again, when Europe and pop music collide in a riotous (and sometimes downright bonkers) display of color, rhythm and fun. Ahead of the grand final on Saturday evening, the contest’s executive supervisor Martin Österdahl sat down with Variety to talk about how the show has been inspired by the Oscars, is one of the few platforms left that offers “overnight success” and hopes to be a “beacon of light” during times of geopolitical instability. Because it’s a long show and it’s a lot of VT or live acts that take up a majority of the airtime, so you don’t actually have that much time to make an impression.
Or read this on Variety