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European Film Market Chief on Shielding Sales Agents as They Face Challenges: ‘I’m Really Mindful of Their Cost Sensitivity’
Tanja Meissner, head of the European Film Market, says she wants to respond to the challenges that sales agents are facing.
“I think mingling is essential.” These opportunities include the Breakfast Club, the Happy Innovation Hour, a Dine and Shine dinning event with Berlinale Talents, and a mixer for festival programmers. We often discuss the importance of fostering this kind of mutual understanding.” This year the award is going to Huub Roelvink from Cherry Pickers Film Distribution in the Netherlands. Talking about Berlinale Pro*’s broad remit, Meissner explains that the festival wanted to create a platform that would serve all sectors of the industry.
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