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European Film Finance Evolves, Indie Films ‘Under Threat,’ A.I. Struggles to Make Inroads and Other Takeaways From Rome’s MIA Market
The event's 10th edition closed after a record number of industry participants — from a record number of countries — traveled to the Eternal City.
You have to have a project — if you want to make a co-production — that has possibility to travel abroad.” Robust state-backed support mechanisms have traditionally bolstered the indie market, but across Europe, those systems are under threat, with Italy mulling contentious modifications to the country’s crucial tax incentive scheme and the German industry “lobbying hard” for a new film law that would include investment obligations from streamers and broadcasters. Elsewhere, brand partnerships are on the rise — think French fashion house Saint Laurent joining forces with Jacques Audiard’s “Emilia Perez” — while niche distribution networks are opening up new ways to monetize content in a fractured media environment. “The broadcasters are a bit behind the game at the moment,” said Miki Mistrati, executive producer at Denmark’s Snowman Productions, who argued that industry reps “need to push” networks and regulatory bodies to recognize the technology’s upside — even while ensuring enough safeguards are in place for “good practices” to take root.
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