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European FAST Channel Players Say Traditional Viewers Finally Migrating From Linear TV: “We’re Doing Everything We Can” — MIA Market
Pluto TV and Samsung TV Plus discussed the growth of FAST channels in Europe today at MIA Market in Rome.
Dominici told delegates that Europe was finally beginning to take the shape of the more established U.S. FAST market with viewers now trying out the variety of single IP, branded and thematic channels offered through various providers. The topic of reaching audiences was a key theme throughout the panel this morning with Cédric Monnier, CEO and co-founder of French FAST provider Okast, saying the market had developed to the stage where it “is a bit like back to the old cable times… With so many channels, how do I make a choice?” Monnier unveiled research based on FASTEU and 3Vision statistics from 2023 that showed the FAST market was, err quick to dump channels that are “not perfuming,” with 27% dropped across the main European territories of the UK, Germany, France, Spain and Italy.
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