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European cities hope jet-setting Taylor Swift fans will splash the cash for Eras tour
The superstar arrives in Europe next month – and Swifties, tourist boards and venues are already preparing
Map of locations for the European leg of the Eras tour The pop culture event of the summer will arrive in Europe next month, kicking off in Paris on 9 May and wrapping up in London on 20 August with 49 dates in between in Sweden, Ireland, Portugal, Germany, Poland, Austria, Spain, Italy, the Netherlands and Switzerland. Yet even in Germany’s rust belt the influx of Swift fans is temporarily transforming the hotel market: any two-bedroom apartments that remain available are going for €800-2,000 a night, with cheaper accommodation available only in surrounding cities that are just as off the usual tourist track as Gelsenkirchen, such as Essen, Bochum or Herne. Due to yield management – airlines adjusting prices based on expected demand – a scramble for airborne journeys into cities that host the Eras tour is more likely to result in more expensive tickets rather than additional flights.
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