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Europe’s Public Broadcasters Make A Major Play For Sports Fans With Launch Of Free Streaming Service Eurovision Sport
EXCLUSIVE: Europe’s public broadcasters are swinging for the fences with the launch of a free streaming service, Eurovision Sport. Organized by the European Broadcasting Union (EBU), the alliance o…
Killane said developing this platform has been a key goal since he took the helm of the sports division in 2020, as he believed the plethora of streaming services was creating “a horrible consumer experience.” Often their events ae relegated to the outer regions of a pay-TV EPG or a corner of YouTube, which effectively means being forgotten when they need eyeballs to grow. “One of the key strategic things that we set out when I took over was to reposition public service media back to the heart of sport in Europe,” said Killane.
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