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Esports Viewing Rose 9% Last Year as Livestreaming Tune-In Dipped, Study Says (EXCLUSIVE)
A new study reveals that esports viewership jumped 9% in 2023 compared to the previous year, but livestreaming's weekly average viewership dipped.
That data includes a wide array of esports rather than just mainstream events, which in part contributes to the year-over-year growth. “Continued annual growth in esports live-streaming since 2019 reflects expanding adoption of esports as a form of media and entertainment, while the overall live-streaming market continues to normalize after a spike in viewership in 2020 associated with the COVID-19 pandemic,” GameSquare CEO Justin Kenna said. (Pictured above: Professional gamer and popular streamer Tyler “Ninja” Blevins, who is chief innovation officer of GameSquare.)
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