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ESPN’s New Game: Getting Sports Fans Ready for Parlays, Odds, Bets
ESPN is working with partner Penn Entertainment to make sports wagering more a part of its fans' digital experience
The sports-media giant has aired a show devoted to sports odds and in the past struck partnerships with both Caesars Entertainment and DraftKings that helped it offer its subscribers links to betting. In turn, betting may become a bigger part of ESPN fans’ overall experience, particularly as the company moves more decisively into streaming with the launch of its own stand-alone broadband outlet, expected to debut next year. Other ESPN mainstays who have taken party in pitches for Penn include Scott Van Pelt, Kendrick Perkins, Mike Greenberg, “Stanford” Steve Coughlin, and Elle Duncan.
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