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ESPN’s ‘SportsCenter’ Readies National Tour of U.S.
ESPN's 'SportsCenter' Readies National Tour of U.S.
The Disney-backed sports giant plans to launch a new streaming service toward the fall, and is counting on the new broadband outlet to help it offset steady downturns in the linear cable subscribers who have fueled its corporate revenue for years. The seven-week “SportsCenter” tour will find the show holding forth from high-profile athletic facilities as well as unique hometown events, while throwing a spotlight on local traditions. Segments from each stop will be featured not only on the linear “SportsCenter” program, but ESPN’s mobile app and social-media feeds.
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