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ESPN Will Vie for Local Sports Rights
ESPN Chairman Jimmy Pitaro indicated the company is interested in securing local game rights
BRISTOL, Conn. — ESPN, best known for its comprehensive portfolio of national sports rights, sees a chance to get into the business of making games available to fans on a local basis. ESPB’s Pitaro said the company would be able to “geotarget” subscribers to its streaming services and make games available to people in specific markets. And he said the company likely would not seek exclusive local rights, but would rather simply offer its platforms as a means of adding new viewership and reach.
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