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ESPN Reveals Name And Price Of Forthcoming Stand-Alone Streaming Outlet
ESPN is leaning into its heritage, naming its forthcoming stand-alone streaming app ESPN and bundling it with Disney+ and Hulu for $29.99 a month.
“We kept coming back to our four letters,” ESPN Chairman Jimmy Pitaro said in a press briefing Tuesday at Disney’s New York headquarters. “There’s power in our name and there’s trust in our name.” Younger audiences, he added, “see us as a digital brand,” so executives opted for something “simple, straightforward, clear.” Pitaro, who is one of the internal candidates to succeed Iger when his contract ends in 2026, joked about his task in stepping into the media spotlight.
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