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ESPN Launches ‘Where To Watch’ Digital Feature To Guide Viewers To Games Across The Dial
ESPN is hoping to help sports fans' quest to find their team's action by launching a new feature called What to Watch on the ESPN app and ESPN.com
Users can indicate preferences in terms of where they watch sports, putting in place filters for games being shown on Peacock, YES Network, ION or any other media rightsholder. The roster includes the NFL, NCAA football, men’s and women’s NCAA basketball, NBA, WNBA, MLB, NHL, UFC, F1, NASCAR, PGA Tour, tennis majors, MLS, Premier League, Champions League, and other live sporting event airing on ESPN platforms. The aim of launching it, execs said, is not to create a revenue-producing business unto itself, but to make the ESPN app and ESPN.com more useful and therefore increase customer loyalty.
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