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ESPN hopes to reach more casual sports fans with Disney+ integration

Disney debuted an ESPN tab on Disney+ on Wednesday for ESPN+ subscribers and will make about 100 live games available on Disney+ to nonsubscribers.

Walt Disney debuted a dedicated ESPN tile Wednesday on Disney+ for people who subscribe to ESPN+, its sports streaming platform,to watch programming without leaving the Disney+ application. The first will be a daily "SportsCenter" just for Disney+ subscribers, which will air live on Disney+ at a set time and then remain on the platform for on-demand viewing. Disney+ has a strong female audience that Pitaro hopes will tune into the weekly's women's show, which he first alluded to in an interview with CNBC Sport in October.

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