Get the latest gossip
Entertainment Execs Talk Personalization and Short-Form Content in Evolving TV Landscape: ‘AI Is Another Big Wave That’s Coming’
Leaders in the entertainment marketing and advertising space gathered for the Variety Innovation in TV Brunch presented by Google TV.
Nicole Parlapiano, chief marketing officer at Tubi, said that her company is integrating short-form content into its mobile app “so that people can see clips of what we have save for later to watch on their CTV.” Actually, if you really want to motivate a fandom, you want them out there doing stuff as well,” Nicki Sheard, head of licensing and brand, BBC Studios, said. Josh Mattison, executive vice president of digital revenue and operations for Disney Advertising, echoed the risks of over-personalization within advertising as well: “You can get too narrow too quickly and miss out what the bigger opportunity is…there’s actually clusters of you and there’s probabilistic data versus deterministic data.
Or read this on Variety