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Entertainment & Sports Broadcasting Heavyweights On How To Defeat Piracy: “It’s A Deadly Serious Issue” — IMG-RedBird Summit
Bosses at La Liga, the All England Lawn Tennis Association, Endeavor and RedBird Capital have been discussing sporting broadcasting and piracy.
As the value of sports rights grows, the battle over piracy will intensify, and it’s one war the broadcasting world has to win. In a morning session at the Soho Farmhouse event in the UK, Javier Tebas, President of Spain’s top division La Liga, said the main challenge for soccer is “piracy and audio visual fraud.” Dan Rossomondo, Chief Commercial Officer of Dorna Sports, which holds rights to motorcycling competitions, agreed with Tebas later in the day, saying broadcast deals are “the lifeblood of our business, so piracy is a deadly serious issue.”
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