Rare Beauty

Rare Beauty is a cosmetics brand by Selena Gomez, that was launched on September 3, 2020. Popular for its broad inclusivity across various skin tones, its liquid lumizer blusher became high-demand upon first release. The original collection of cosmetics included 48 shades of foundation, matte lip creams, brow definers, liquid blush and lip balms. At the time of release, products were exclusively available in the US on Sephora and RareBeauty.com. Since then, the cosmetics line has expanded to SpaceNK in the UK. Inspired by Gomez's latest album Rare, the brand aims to break down unrealistic beauty standards.

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Selena Gomez Rocks Rare Beauty's New Blush at Brand's 3rd Annual Mental Health Summit

Selena Gomez shows off her shapely legs in a cream dress at event for her Rare Beauty line... after beau Benny Blanco dished about their sex life

Selena Gomez is pretty in pink as she celebrates the launch of Rare Beauty's new powder blush at Studio 525 in New York

Selena Gomez is a Vision in Pastel Pink While Celebrating Rare Beauty's New Blush Drop

Selena Gomez’s Rare Beauty has launched new powder blush that gives 'glass skin' glow

Selena Gomez looks glam as she shares photos from 'cozy' Rare Beauty event in Beverly Hills... after THAT short-lived Instagram break

MUA’s £3 liquid blusher is being called a perfect alternative for Rare Beauty's £22 viral blush

Selena Gomez's Rare Beauty Is Being Accused Of "Misleading" People With Its Latest Post On Gaza

Selena Gomez's make-up brand Rare Beauty shares pro-Palestine message on its Instagram - after the singer was slammed for her own post and said she was deleting the app

She’s Truly a Rare Beauty! See Selena Gomez Going Makeup-Free: Photos of Her Fresh-Faced Moments

Selena Gomez's cosmetics brand Rare Beauty sells $70 MILLION of blush and is on pace to triple their sales from 2022

Selena Gomez's Rare Beauty is Preparing a Special Birthday Celebration For Her - What Should You Buy From the Brand During It?

Selena Gomez shows off new looks from Rare Beauty make-up line's fall collection on social media

Sephora's 4th of July Sale Is Taking Up to 50% Off Rare Beauty, Dyson, Kate Somerville and More

Selena Gomez looks incredible with smoky eyeshadow in striking new Rare Beauty headshots

The Best Lip Oils for Soft, Shiny Lips According to TikTok: Shop Rare Beauty, Dior, NYX and More

Selena Gomez Is a Rare Beauty in a Bikini! See Her Best Swimsuit Photos

The Best Tinted Moisturizers With SPF for a Protected Glow All Summer — ILIA, Rare Beauty, NARS and More

Selena Gomez looks très chic as she greets fans at a Rare Beauty event in Paris

The Best Face and Body Bronzers for Glowing Skin All Summer Long: Shop Rare Beauty, Patrick Ta and More