Rare Beauty

Rare Beauty is a cosmetics brand by Selena Gomez, that was launched on September 3, 2020. Popular for its broad inclusivity across various skin tones, its liquid lumizer blusher became high-demand upon first release. The original collection of cosmetics included 48 shades of foundation, matte lip creams, brow definers, liquid blush and lip balms. At the time of release, products were exclusively available in the US on Sephora and RareBeauty.com. Since then, the cosmetics line has expanded to SpaceNK in the UK. Inspired by Gomez's latest album Rare, the brand aims to break down unrealistic beauty standards.

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Selena Gomez is pretty in pink as she celebrates the launch of Rare Beauty's new powder blush at Studio 525 in New York

Selena Gomez is a Vision in Pastel Pink While Celebrating Rare Beauty's New Blush Drop

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Selena Gomez's cosmetics brand Rare Beauty sells $70 MILLION of blush and is on pace to triple their sales from 2022

Selena Gomez's Rare Beauty is Preparing a Special Birthday Celebration For Her - What Should You Buy From the Brand During It?

Selena Gomez shows off new looks from Rare Beauty make-up line's fall collection on social media

Sephora's 4th of July Sale Is Taking Up to 50% Off Rare Beauty, Dyson, Kate Somerville and More

Selena Gomez looks incredible with smoky eyeshadow in striking new Rare Beauty headshots

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Selena Gomez looks très chic as she greets fans at a Rare Beauty event in Paris

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