Mad Men is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television. The series ran on the cable network AMC from July 19, 2007, to May 17, 2015, lasting for seven seasons and 92 episodes. Its fictional time frame runs from March 1960 to November 1970. Mad Men begins at the fictional Sterling Cooper advertising agency on Madison Avenue in Manhattan, New York City and later at the new firm of Sterling Cooper Draper Pryce, located near the Time-Life Building at 1271 Sixth Avenue. According to the pilot episode, the phrase "Mad men" was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves, "Mad" being short for "Madison". The series's main character is the charismatic advertising executive Don Draper, who is initially the talented creative director at Sterling Cooper.