Ella Marija Lani Yelich-O'Connor, known professionally as Lorde, is a New Zealand singer-songwriter. Taking inspiration from aristocracy for her stage name, she is known for her unconventional musical styles and introspective songwriting. Her music is primarily electropop with elements of dream pop and indie-electro. Lorde expressed interest in performing at local venues in her early teens. She signed with Universal Music Group in 2009 and collaborated with producer Joel Little in 2011 to start recording music. Their first effort, an extended play titled The Love Club, was self-released in 2012 for free download on SoundCloud before UMG's commercial release in 2013. The EP's international chart-topping single "Royals" helped raise Lorde to prominence. Her debut studio album Pure Heroine was released that same year to critical and commercial success.