Lil Miquela

Miquela Sousa, or Lil Miquela, is a character which was created by Trevor McFedries and Sara DeCou. The project began in 2016 as an Instagram profile. The account details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects, while marketing a variety of brands, primarily in fashion. As a marketing tool, Lil Miquela has been featured in product endorsements for streetwear and luxury brands such as Calvin Klein and Prada. By April 2018, the account had amassed more than a million followers. As of October 2020, it has over 2.8 million followers.