Jade Goody
Jade Cerisa Lorraine Goody was an English television personality. She came to public prominence in 2002 when she appeared on the third series of the Channel 4 reality show Big Brother. She went on to star in her own television programmes after her eviction from the show, which in turn led to her launching a variety of products under her own name. Immediately criticised by the British press for her perceived lack of decorum and intelligence, Goody was dubbed by multiple outlets as "the most hated woman in Britain". The country's celebrity magazines were less derisive, publishing reports of her affable nature and competent school performance from those who knew her. Public opinion of Goody reached its most negative in January 2007, when she racially bullied Indian actress Shilpa Shetty while appearing as a housemate on Celebrity Big Brother 5. Following her eviction, Goody made a number of apologies, but continued to garner negative public reactions.