Disney+ is an American subscription video on-demand streaming service owned and operated by the Direct-to-Consumer & International division of The Walt Disney Company. The service primarily distributes films and television series produced by The Walt Disney Studios and Walt Disney Television, with the service advertising content from Disney's Marvel, National Geographic, Pixar, and Star Wars brands in particular. Original films and television series are also distributed on Disney+, with ten films and seven series having been produced for the platform as of November 2019. Serving adjacent to Disney's other streaming platforms – the general programming-oriented Hulu and the sports-oriented ESPN+ – Disney+ focuses on "family-oriented entertainment", and features no R-rated or TV-MA-rated programming. Disney+ relies on technology developed by Disney Streaming Services, originally established as BAMTech in 2015, when it was spun off from MLB Advanced Media.