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Endeavor Q1 Revenue Climbs On WWE-UFC Merger, But Most Of Its Divisions Slip
Last year's WWE-UFC merger helped Endeavor in the first quarter, but divisions outside of Owned Sports Properties each posted revenue declines.
Endeavor Group Holdings posted a 16% increase in total revenue in the first quarter thanks to the WWE-UFC merger, though the company’s divisions outside of Owned Sports Properties each saw downturns. Total revenue came in at $1.85 billion, with the rise from a year ago largely due to the influx from the WWE, which joined with UFC to create TKO Group in a deal last September. Representation revenue slipped 1% to $345.3 million, with the company blaming “certain fashion projects that took place in the first quarter of 2023 that did not occur in the first quarter of 2024.” Those headwinds were partially countered by growth in WME ’s music, talent, sports, and comedy divisions.
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