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Endeavor Looks To Sell OpenBet, IMG Arena Ahead Of Silver Lake Transaction
Endeavor said it started actively marketing businesses in its Sports Data & Technology segment, namely OpenBet and IMG Arena, in the second quarter.
The company led by Ari Emanuel had previously signaled plans to divest some of its businesses — outside of TKO Group and representation — as investor Silver Lake moves closer to taking it private. Endeavor’s Owned Sports Properties saw revenue surge 163% to $894 million in large part on the acquisition of WWE last September, UFC live events, and Professional Bull Riding. “TKO and PBR benefited from strong consumer demand and engagement during the quarter, and we continued to drive growth in our representation segment,” said CEO Ariel Emanuel.
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