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End of an Eras era: what’s next for Taylor Swift?


After a record-breaking $2bn global tour the mega-star is now looking to her next career step

The singer, who turns 35 today, started off 2024 as the most prominent spectator at the Super Bowl, where Travis Kelce and the Kansas City Chiefs delivered on a romcom ending. Her 11th studio album, the Tortured Poets Department, may have been a misfire with critics(myself included), but still broke streaming records and dominated the charts; she was Spotify’s most-streamed artist globally this year. Charli xcx, Swift’s former tour opener (in 2018, for Reputation) whose mainstream takeover with Brat summer was arguably the pop story of the year, has publicly announced her intention to step back from music and focus on acting, with several roles on the calendar.

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