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Emmy FYC Events Experience Packed Houses as Stars and Writers Return, a Year After the Hollywood Strikes
A year after a muted Emmy campaign season due to the Hollywood strikes, stars and writers are back on the FYC bandwagon — and so are the crowds. Says one awards publicist: "We've had turnaways every night!"
The networks, studios and streamers have already launched a bevy of activations to celebrate their awards contenders, on top of the usual round of panels, with their stars back on stage front and center. There’s also quite a few buzzy shows on the campaign trail that audiences want to catch a glimpse of, such as Netflix’s “Baby Reindeer,” Prime Video’s “Fallout” and Peacock’s “The Traitors.” “The Traitors” panel, for example, was jam-packed with attendees partying into the night. Apple’s Emmy FYC house at the Hollywood Athletic Club featured panels and displays for shows such as “Masters of the Air,” “Silo,” “Palm Royale,” “Lessons in Chemistry” and “The Morning Show.” The streamer also planned pop-up spaces at Westfield Century City, the Shops at Sportsmen’s Lodge and Pacific Palisades Village.
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