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Emma Louise Connolly's 'perfect buggy bag' fits everything in and is perfect for new mums

Model and mum Emma Louise Connolly took to Instagram to share her latest parenting find - the perfect buggy bag. And you can get your hands on it for £45 from Marks and Spencer

Navigating the baby gear maze can be a task for first-time parents with endless essentials like buggies, high chairs, bottles, and more needing to be toted around. And it's not just about space; the bag's relaxed, unstructured design ensures it sits comfortably over buggy handles or squishes under the seat snuggly, zipped up tight to secure your items along with handy internal pockets that keep things neat and accessible. If you're looking to add a pop of colour to your daily strolls, Free People's Movement Quilted Carryall, priced at £68, is available in an impressive 30 different shades, ranging from neutral to vibrant hues.

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