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Embracer Sees Entertainment Unit Sales Drop But Predicts ‘Lord Of The Rings’ IP Will Be “Key Driver In The Coming Decades”
'Lord of the Rings' IP owner Embracer Group saw Q4 net sales at its Entertainment & Services division fall by 15%, but is betting big on Middle-earth.
Lord of the Rings IP owner Embracer Group has seen net sales at its Entertainment & Services division fall by 15%, but is betting big on Middle-earth in coming years. Embracer recently went through restructuring process since last year, and in April revealed it was splitting its business in three, with Middle-earth Enterprises & Friends housing Lord of the Rings and Tomb Raider rights. Embracer co-founder & Group CEO Lars Wingefors admitted Q4 had been an expected “quieter” period for the Entertainment & Services division with “fewer new releases and products compared to previous quarters.” However, he added: “We see great potential in the Lord of the Rings IP and believe the universe can become a key driver in the coming decades, with the aim to delight fans across the globe.
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