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Elsa Hosk is unveiled as the new face of PrettyLittleThing as 'elegant and timeless' model launches the online brand's festive range of party essentials
The Swedish model takes centre stage as the brand launches a curated collection of seven 'modern, elegant and tailored' party essentials in time for Christmas .
The Swedish model takes centre stage as the brand launches a curated collection of seven 'modern, elegant and tailored' party essentials in time for Christmas, among them a black satin sweetheart neckline minidress, complete with matching tights and heavily tinted sunglasses Speaking exclusively to MailOnline in September, the Manchester-based entrepreneur said he was personally working to improve customer experience after a post he'd made this week on the brand's Instagram account had prompted a raft of negative comments. The post sparked both supportive and negative comments, with some praising the brand for taking action, while others suggested there were other reasons behind the high return rate, such as inconsistent sizing and low quality garments.
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