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Elon Musk’s X Sues Advertisers, Says Boycotts Violated Antitrust Law
Elon Musk's X is suing advertisers and a global trade group, saying they for colluding to boycott his social media platform X.
“This is an antitrust action relating to a group boycott by competing advertisers of one of the most popular social media platforms in the United States,” X’s suit said. “The brand safety standards set by GARM should succeed or fail in the marketplace on their own merits and not through the coercive exercise of market power by advertisers acting collectively to promote their own economic interests through commercial restraints at the expense of social media platforms and their users.” The issue is the subject of an active investigation by the Republican-led House Judiciary Committee, which emboldened the suit by an interim report finding that “The extent to which GARM has organized its trade association and coordinates actions that rob consumers of choices is likely illegal under the antitrust laws and threatens fundamental American freedoms.”
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