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Elliot Grainge’s Internal Memo to 10K Projects Staff Following Atlantic Move: ‘Business As Usual’

In a memo announcing his new role as CEO of Atlantic Music Group, Elliot Grainge said "we don't expect any changes to take place" at 10K Projects.

In a memo following his announcement as the new CEO of Atlantic Music Group, Grainge said that "we don't expect any changes to take place" at the label he founded. In the wake of his major move to the new title of Atlantic Music Group CEO, 10K Projects founder/CEO Elliot Grainge sent a note to the staff of the label that he founded, which was obtained by Billboard, saying that “we don’t expect any changes to take place at 10K” and that the shift represents “business as usual.” Originally affiliated with the Capitol Music Group, 10K moved to Warner in September, and Grainge joined WMG’s global leadership team.

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