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Election Experts Say ‘Taylor Swift Effect’ Could Impact Presidential Election After Kamala Harris Endorsement & Trump ‘Hate’ Tweet
Could the 'Taylor Swift Effect' make a difference in the election? Billboard asked experts to find out if the singer's endorsement matters.
Brilliant Corners Artist Managment (Death Cab For Cutie, Postal Service, Best Coast) co-founder Jordan Kurland knows a bit about speaking out during crucial elections, thanks to his time serving on the Entertainment Advisory Committee for both former two-term Democratic President Barack Obama and the unsuccessful 2016 Clinton presidential campaign against Trump. While an older generation of artists, such as Bruce Springsteen, Oprah Winfrey and Barbra Streisand, have been reliable democratic party boosters and endorsers in the past, Luntz and Lincoln Project co-founder Rick Wilson (author of Everything Trump Touches Dies) say that Swift is a new kind of political force — with a massive, multi-media reach that could rope in sometimes unreliable, unmotivated young voters. So far, in addition to Swift, a raft of other musicians and stars who appeal to the young female demo have endorsed Harris, including Beyoncé, Eilish, Roan, Rodrigo, Ariana Grande, Cardi B, Charli XCX, Katy Perry, Demi Lovato, Kesha, Megan Thee Stallion and P!nk.
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