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EDEN CONFIDENTIAL: James Middleton's dog food firm Hello Ella is given £500,000 boost by 'impressed' pet tycoon

EDEN CONFIDENTIAL: But there seems to be no danger of James Middleton sinking into bucolic obscurity.

I can disclose that Hello Ella – named after the cocker spaniel James credits with helping him conquer profound depression – has attracted the backing of the remarkable Craig Taylor, who left school at 16 and subsequently transformed the fortune of his family’s small pet food business in Norfolk. I can disclose that Hello Ella – named after the cocker spaniel James credits with helping him conquer profound depression – has attracted the backing of the remarkable Craig Taylor, Richard Eden writes Guitarist Mike Rutherford says: ‘Nic brings a great energy to the band, and it’s nice keeping it in the family.’ As well as hits including The Living Years, the Mechanics promise to ‘drift into some of Genesis’s much-loved classic tracks’.

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