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Ed Mintz Dies: CinemaScore Founder & Pioneer In Moviegoing Polling Was 83
Ed Mintz Dead: CinemaScore Founder & Pioneer In Moviegoing Polling Was 83
Known for its mathematical ‘Coca-Cola’ algorithm, developed by Mintz, CinemaScore, since its inception in the early 1980s, is prized by studios and exhibitors for being a domestic box office barometer for movies when it comes to its opening night audience grades. Mintz and his wife, along with another couple went to see the Robert Moore directed, Neil Simon penned feature, The Cheap Detective, starring Peter Falk, Ann-Margaret and Eileen Brennan. “When social media started providing nearly infinite and often conflicting information about audiences’ responses to the opening of a film, Ed managed to craft a tool that synthesized the data into a singular score that was invaluable in charting the course for the future of a movie’s campaign,” former Paramount Pictures Vice Chairman Rob Moore tells Deadline.
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